Trump Mobile Unveils $499 Smartphone and “The 47 Plan” Wireless Service
The Trump Organization has launched Trump Mobile, a new wireless service featuring a premium $499 smartphone and a competitively priced phone plan set to debut in September. The move marks former President Donald Trump’s latest branded venture capitalizing on his political legacy.
Trump Mobile Service Details
The Trump Mobile offering includes:
- “The 47 Plan”: Priced at $47.45/month (a nod to Trump being the 45th and now 47th U.S. president), the plan provides:
- Unlimited talk, text, and data
- Roadside assistance
- Telehealth and pharmacy benefits
- “T1” Smartphone: A $499 device featuring a gold-colored metal case with an etched American flag design
Branding and Political Themes
The service leans heavily into Trump’s political identity:
- The “Make America Great Again” slogan appears on promotional materials
- The $47.45 pricing directly references Trump’s presidential numbering
- The American flag etching reinforces patriotic branding
Licensing Model Limits Risk
Like other Trump-branded products (including sneakers, watches, and Bibles), Trump Mobile operates via a licensing agreement rather than direct manufacturing or network operation.
A disclaimer on the website states:
“Trump Mobile, its products and services are not designed, developed, manufactured, distributed or sold by The Trump Organization or any of their respective affiliates or principals.”
Lucrative Licensing Strategy
Trump’s branding deals continue to generate significant revenue:
- The former president reported over $8 million in 2024 from licensing agreements
- The model minimizes financial risk while expanding the Trump business portfolio
Market Outlook and Challenges
While Trump Mobile may appeal to the former president’s loyal base, analysts note hurdles:
- Premium smartphone pricing competes with established brands
- MVNO (mobile virtual network operator) space is crowded with budget alternatives
- Ethics questions persist about political figures monetizing their office
Launch Timeline
The Trump Mobile service and T1 smartphone are scheduled for release in September. Additional details are expected closer to launch.